全球 AWS，中国亚马逊云科技：品牌背后的逻辑

Core Insights - AWS (Amazon Web Services) is Amazon's primary global cloud computing brand, providing a comprehensive ecosystem that includes computing, storage, databases, AI, and IoT [2][3][17] - "Amazon Cloud Technology" is the official Chinese brand name for AWS, aimed at making the brand more relatable to Chinese users while maintaining the same technology and service standards [4][6][18] Group 1: AWS's Global Identity - AWS has been a leader in cloud computing since its launch in 2006, serving millions of businesses, governments, and startups with stable, secure, and scalable cloud services [2][3] - The service range of AWS covers over 30 geographic regions and more than 100 availability zones, creating the largest and most reliable cloud infrastructure network globally [2][3] Group 2: Security and Sustainability - AWS leads in cloud security, data governance, and sustainability, holding over a hundred international certifications and committing to 100% renewable energy for its global data centers by 2025 [3][11] Group 3: Unified Technology Base - Both AWS and Amazon Cloud Technology share the same underlying technology architecture, ensuring consistent service standards and user experiences across different markets [8][10] - The cloud platform includes key components such as Amazon EC2, Amazon S3, and various AI and machine learning services, all synchronized globally [8][9] Group 4: Brand Extension Significance - The relationship between AWS and Amazon Cloud Technology reflects a strategy of global consistency and local resonance, allowing the brand to maintain a unified image while being understood and trusted by local users [11][12][13] - This "same source, different name" strategy enables the brand to connect with local customers emotionally while preserving its global identity [13][14] Group 5: Conclusion - AWS and Amazon Cloud Technology represent the same brand in different languages and markets, emphasizing that they are not separate products or systems but rather two expressions of the same cloud service [16][18][19]