以科技普惠重塑豪华旗舰，零跑的底气何在？

Core Insights - The article highlights the transition of China's new energy vehicle (NEV) industry from "policy-driven" to "market-driven," with local companies leveraging independent research and technological accumulation to enhance brand and product strength [1] - Leap Motor has launched its flagship D platform and the first model D19, aiming to redefine the boundaries of luxury electric SUVs under the concept of "technology for all" [1][6] Company Performance - Leap Motor's market performance has been strong, with September deliveries exceeding 66,600 units, setting a record for new forces in a single month; total deliveries from January to September approached 400,000 units, maintaining the top position for seven consecutive months [2] - The company achieved its first half-year net profit this year, with a record high gross margin, indicating a dual improvement in scale and efficiency [2] Core Competencies - Leap Motor's core capabilities are built on "full-domain self-research" and "efficient agility," with 80% of its workforce in R&D and 65% of key components self-developed [2] - The company focuses on phased breakthroughs in key areas rather than pursuing full-stack self-research blindly, with a technology roadmap centered on user experience and cost efficiency [2][5] Technological Advancements - The D platform features a "full-domain high voltage" architecture, enabling a charging efficiency of "15 minutes for a 350 km range" and introduces a 115 kWh "super hybrid cell" that addresses the traditional "battery impossible triangle" [5] - In the realm of intelligence, the platform is equipped with dual 8797 central domain control chips, achieving a computing power of 1280 TOPS, supporting VLA assisted driving and large model cockpit [5] Market Strategy - Leap Motor targets the luxury flagship market with a strategy of "million-level experience at a 300,000-level price," reflecting its commitment to the "technology for all" philosophy [6] - The founder emphasizes that the goal is to create "good but not expensive" products, aiming for reasonable profit margins rather than high premiums [6][12] Industry Context - The launch of the D platform signifies a concentrated display of Leap Motor's technological system and marks a challenge to traditional luxury brands in the high-end market [12] - The competition in China's NEV market is shifting from "configuration competition" to a focus on "system capabilities" and "technological ecosystems," with companies that can quickly translate innovative technologies into user-perceived value likely to gain a competitive edge [12]