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生意难做真相,资本改规则抢市场,教你快速逆袭赚钱
Sou Hu Cai Jing·2025-10-22 05:45

Core Insights - The business landscape in 2025 has drastically changed, with capital reshaping the rules of the game, making it increasingly difficult for small business owners to survive [1][9] - The era of relying on craftsmanship and reputation has passed, as competition intensifies and consumer behavior shifts towards capital-driven models [1][9] Group 1: Capital Influence - Since 2015, platforms like food delivery and ride-hailing have used aggressive subsidies to eliminate competition, leading to market monopolization [3] - After achieving dominance, capital is now leveraging consumer data as a valuable asset, significantly increasing platform commissions, with reports of commissions reaching as high as 26% for small businesses [3][5] - The high cost of visibility in the market forces small businesses to struggle for attention, often leading to their disappearance [3][5] Group 2: Challenges for Small Businesses - Small business owners face insurmountable challenges as they are unable to compete with larger brands that can afford to dominate search rankings and advertising [5][7] - The financial burden of "traffic rent" and high operational costs makes it nearly impossible for small businesses to thrive, with many resorting to borrowing just to stay afloat [5][7] - The competitive landscape is described as a "war" where small businesses are often left as mere pawns, unable to withstand the pressure from larger, well-funded competitors [7][9] Group 3: Future Outlook - The ongoing capital-driven competition raises questions about the future viability of small businesses, with many facing bankruptcy despite their efforts [7][9] - The structural changes in the market are not coincidental but rather a result of a deliberate shift in the rules of engagement, leading to widespread anxiety among small business owners [9] - The potential for a turnaround exists, but understanding the harsh realities of the current environment is crucial for preparing for future challenges [9]