“已抢空”的商品次日仍在售？刷单泛滥背后不只商家在“演戏”

Core Insights - The article highlights the prevalence of fake sales and interactions in the live-streaming e-commerce industry, where merchants and influencers create a false sense of urgency and demand for products through manipulated data [1][3][4] - The phenomenon of "brushing" has evolved alongside e-commerce, with sophisticated methods to fabricate sales figures and online engagement, indicating a well-established gray industry chain [1][3] Group 1: Industry Practices - Many merchants and influencers are engaging in deceptive practices such as fabricating sales and online interaction metrics to create a false impression of product popularity [1][3] - The live-streaming e-commerce sector is characterized by a "data anxiety," where the reliance on traffic and sales data drives merchants to resort to fake sales to gain platform support [3][4] Group 2: Systemic Issues - The issue of fake sales is not merely a result of individual merchant greed but is rooted in systemic and structural factors within the industry [3][4] - Platforms benefit from inflated data, as they compete against each other for better metrics, which discourages them from taking strong action against brushing practices [4] Group 3: Regulatory Environment - The Chinese market regulatory authority has identified and is addressing "involutionary" competition, which includes practices like organizing fake sales to mislead consumers [3]