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Core Insights - The trend of young people moving from lower-tier cities and rural areas to first-tier cities is changing, with a growing number of individuals choosing to return to their hometowns for various reasons, including entrepreneurship and lifestyle preferences [5][6][16]. Group 1: Urban vs. Rural Dynamics - First-tier cities offer higher salaries and better public resources, but the relative advantages are diminishing as urbanization saturates and industries shift [1][8]. - The population flow has been increasingly concentrated in major cities, particularly from 2010 to 2020, but recent years have seen a reversal with young people considering lower-tier cities as viable options [2][5]. - The living quality gap between urban and rural areas is narrowing, facilitated by e-commerce and social media, allowing rural areas to access similar goods and information as cities [10][11]. Group 2: Return to Hometown Entrepreneurship - The number of individuals returning to their hometowns for entrepreneurship has significantly increased, from 2.42 million in 2015 to over 14.3 million in 2023 [6][24]. - Entrepreneurs returning from cities are bringing knowledge and resources that can stimulate local economies, with many focusing on digital and local industry integration [7][25]. - The rise of e-commerce has enabled rural entrepreneurs to bypass traditional distribution channels, leading to increased sales of local products through platforms like live streaming [28][30]. Group 3: Challenges and Opportunities - Despite the potential for success, returning entrepreneurs face challenges such as limited funding, resources, and talent in rural areas [37][38]. - The entrepreneurial environment in small towns is often characterized by incomplete supply chains, making it difficult for new businesses to scale [39]. - Government policies and support from e-commerce platforms are gradually improving the conditions for rural entrepreneurship, creating a more favorable environment for new ventures [42][44].