全聚德前三季度实现营收9.58亿元

Core Insights - The company reported a revenue of 958 million yuan and a net profit attributable to shareholders of 26.17 million yuan for the first nine months of 2025, demonstrating resilience amid intensified competition in the dining market [1][2] Group 1: Business Strategy and Performance - The company has implemented a "dual-wheel drive" strategy of "catering + food" and launched a "100-day campaign to promote operations" to enhance brand youthfulness and operational digitization [1][2] - The third quarter, being a peak consumption period, saw the company effectively execute its campaign, which spanned summer tourism, back-to-school season, and the Mid-Autumn Festival and National Day holidays, yielding significant results [1][2] - The campaign integrated major platforms like Dazhong Dianping, Douyin, and Xiaohongshu to achieve comprehensive traffic reach, driving online sales and establishing a foundation for long-term customer relationship management [1][2] Group 2: Marketing and Customer Engagement - During the recent National Day and Mid-Autumn Festival, the company engaged in targeted marketing, exploring member value through promotions such as mooncake giveaways and co-branded meal packages, resulting in high participation rates from both new and existing members [2] - The company actively participated in offline markets and excelled in providing catering services for major events like the Chinese Super League Carnival and the China Open Tennis Tournament, transforming these events into opportunities for brand exposure and market expansion [2] - The company aims to deepen the interaction with high-end clientele and younger consumers through cross-industry integration, promoting the brand in a more youthful and scenario-based manner [2]