二手房越来越不好卖，为什么房东还是不降价抛售？4大原因很现实

Core Insights - The article discusses the current challenges in the second-hand housing market, highlighting a significant drop in transaction volumes while prices remain relatively stable despite a buyer's market [1][3]. Group 1: Market Conditions - The transaction volume of second-hand homes in 50 key cities has decreased by 23.7% year-on-year, with the average listing period extending from 45 days in 2023 to 97 days in 2025 [1][3]. - Despite the market downturn, the average listing price of second-hand homes has only decreased by 2.3%, which is much lower than market expectations [1][3]. Group 2: Reasons for Price Resistance - High leverage in home purchases creates financial pressure, making it difficult for homeowners to lower prices. Over 65% of buyers from 2018 to 2022 had down payments below 30%, leading to significant financial losses if they sell at lower prices [3][4]. - The "neighbor effect" and "anchoring bias" influence homeowners' pricing decisions, with 85% of sellers referencing nearby listings rather than actual sale prices, creating an informal "price alliance" [4][5]. - Optimistic expectations about future market conditions lead many homeowners to hold onto their properties rather than sell at a loss. A survey indicated that 57% of homeowners believe prices will rise in the next two years [5][7]. - The "scissors gap" risk for homeowners looking to sell and buy simultaneously discourages price reductions, as they fear selling low and then facing higher prices for new purchases [7][8]. Group 3: Recommendations for Buyers and Sellers - Sellers are advised to set realistic prices based on current market conditions rather than past highs, as the market has shifted to a stock-based environment [8][9]. - Buyers should focus on actual transaction prices rather than listing prices, as the average difference between listing and transaction prices in key cities is 12.7% [9][11]. - It is recommended for buyers to identify properties that have been on the market for extended periods, as sellers may be more willing to negotiate on price [12][13].