普惠金融赋能新农人，平安融易助固始鸡“飞”出大山

Core Insights - The article highlights the role of inclusive finance in supporting the upgrade of the egg chicken industry in Gushi County, Henan, and enhancing the income of new farmers through innovative financial solutions [1][11]. Group 1: Challenges Faced by New Farmers - New farmers like Mr. Li face difficulties in securing timely funding due to cumbersome loan processes and insufficient online lending limits, which are exacerbated by market fluctuations and seasonal cycles in the poultry industry [2][6]. - The local farmers generally operate on a small scale and have weak risk resistance, making them vulnerable to price volatility and external disasters [2]. Group 2: Financial Solutions Provided - Ping An Rongyi's consultant provided immediate assistance to Mr. Li by simplifying the loan application process through their app, enabling him to secure a loan of 100,000 yuan quickly [4]. - The "Three Rural Protection Plan" launched by Ping An Rongyi addresses the financing challenges faced by farmers by innovating financial products and streamlining processes to facilitate efficient funding solutions [6][11]. Group 3: Impact on Agricultural Practices - With the acquired funds, Mr. Li improved his chicken farm by ensuring a stable supply of feed, upgrading facilities to reduce electricity costs, and converting waste into organic fertilizer, thus promoting an environmentally friendly cycle [8]. - The introduction of a "cooperative breeding" model allowed Mr. Li to engage local elderly residents, providing them with opportunities to earn income while managing the chickens [8]. Group 4: Sales and Market Expansion - The use of live streaming platforms has enabled farmers like Mr. Li to expand their sales channels, significantly increasing their annual income by 10% and reducing payment cycles from two months to ten days [10]. - The scale of egg chicken farming in Gushi County has grown, with 416 large-scale farms and over 13.8 million chickens, demonstrating the effectiveness of integrating financial services with agricultural marketing [10]. Group 5: Future Directions - Ping An Rongyi aims to continue exploring innovative applications of inclusive finance within the agricultural product supply chain, contributing to rural revitalization and shared prosperity [11].