Zhi Tong Cai Jing·2025-10-22 07:09Core Viewpoint - Samsung Electronics has officially launched its Galaxy XR augmented reality (AR) headset, aiming to compete in the emerging "face computing" market dominated by Meta and Apple, leveraging Google's AI capabilities [1][2] Group 1: Product Launch and Features - The Galaxy XR headset is priced at $1,799, approximately half the price of Apple's Vision Pro headset, and is the first product in a series developed in collaboration with Google and Qualcomm [1][2] - The device combines virtual reality (VR) and mixed reality (MR) functionalities, allowing users to immerse themselves in content while interacting with their environment [2][3] - Users will receive a range of free services with their purchase, including 12 months of Google AI Pro, YouTube Premium, and Google Play Pass [3] Group 2: Market Context and Competition - Meta currently holds about 80% of the VR headset market, with Apple following behind, while OpenAI is also entering the market with hardware initiatives [2] - The global headset market is projected to grow by 2.6% this year, reaching $7.27 billion, primarily driven by lighter AI glasses [6] - Despite the competitive landscape, the global virtual reality market has faced a decline for three consecutive years, with a projected 20% decrease in shipments by 2025 [6] Group 3: Strategic Partnerships and Future Plans - Samsung has been researching the AR field for the past decade and began collaborating with Google about four years ago on the project codenamed "Moohan" [2][4] - Future plans include the development of lighter smart glasses in partnership with Warby Parker and Gentle Monster, although specific details have not been disclosed [1][4] - The Galaxy XR aims to enhance existing applications like YouTube and Google Maps while creating new immersive experiences [4]