一块冲浪板撬动新消费

Core Insights - Day and Moon Bay in Wanning is recognized as one of the "Top Ten Surfing Destinations in the World" and serves as a national surfing training base, attracting a younger demographic for leisure activities [2][4] - The area has seen significant growth in sports tourism, frequently appearing on popular travel destination lists from platforms like Mafengwo and Tongcheng Travel [2] Industry Development - Wanning has a coastline of 109 kilometers, with Day and Moon Bay known for its clear waters and excellent wave conditions, making it ideal for professional training and events [4] - The bay experiences over 200 surfing days annually, with average wave heights between 1 to 2 meters and a consistent water temperature of around 26 degrees Celsius, appealing to both domestic and international surfers [4] Economic Impact - Since hosting its first international surfing competition in 2010, Wanning has organized high-profile events such as the ISA World Longboard Surfing Championship and the WSL Challenger Series [5] - The local economy has transformed, with the number of guesthouses along Day and Moon Bay increasing from a few to dozens, leading to high demand during peak seasons [5] Consumer Trends - The popularity of surfing has surged, partly due to its inclusion in the Olympics and the influence of reality TV, making it a common activity for tourists [6] - Wanning's tourism model promotes a "one event, multiple experiences" approach, enhancing the appeal of various local attractions and creating a comprehensive sports tourism ecosystem [6] Future Prospects - The "Day and Moon Surf Station" is set to open in October, featuring an artificial surfing pool and sports park, aimed at providing year-round surfing opportunities regardless of natural conditions [6] - Wanning is projected to attract 6.67 million visitors and generate a total tourism expenditure of 6.34 billion yuan in the first eight months of 2025, indicating strong growth in the sports tourism sector [6]