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光大证券:微盟集团积极推动与抖音合作 维持“增持”评级
Zhi Tong Cai Jing·2025-10-22 07:17

Core Viewpoint - The report from Everbright Securities indicates that Weimob Group's (02013) SaaS business is stabilizing after adjustments, with a focus on enhancing its merchant solutions and optimizing its advertising client structure. The collaboration with Douyin is expected to drive revenue growth, leading to slight upward revisions in revenue forecasts for 2026 and 2027 to 1.79 billion and 2.00 billion yuan respectively, reflecting increases of 3% and 6% from previous estimates [1] Group 1: Merchant Solutions - The collaboration with Douyin will allow Weimob to provide integrated solutions for brand merchants across multiple platforms, which is expected to drive long-term revenue and profit growth in marketing services. In 2021, advertising revenue from Douyin reached approximately 3 billion yuan, and the company anticipates significant growth in merchant solutions revenue from this partnership in 2026 [1] - The company is actively eliminating low-quality clients to optimize its customer structure, leading to a projected slight decline in advertising gross revenue to about 17 billion yuan in 2025. However, with the addition of Douyin's channel, the gross revenue is expected to exceed 20 billion yuan in 2026 [2] - The net rebate rate has improved from 2.1% in the same period last year to 3.85% in the first half of 2025, indicating a potential for stable growth in rebate margins, with merchant solutions revenue and profit expected to grow faster than gross revenue [2] Group 2: SaaS Business - The SaaS business is showing signs of stabilization, with expectations for a return to positive growth in 2026. Revenue growth will be driven by AI-related products, which generated 34 million yuan in the first half of 2025, and further expansion into local life industries [2] - Weimob has integrated its mini-programs with platforms like Douyin and Meituan, enhancing its coupon distribution system and connecting with Xiaohongshu and Alipay, which will further deepen its ecosystem [2] Group 3: Investment and AI Development - Weimob has secured a $200 million investment from Infini Capital, which will be allocated to three main areas: integrating AI into SaaS, expanding media channels and precision marketing services, and advancing overseas business development with a focus on AI innovation [3]