保健品行业专题系列二-三大因素驱动行业成长，年轻消费相关市场前景可期

Core Insights - The Chinese health supplement industry is undergoing a transformative change, driven by a shift in consumer demographics towards younger generations actively seeking health products, indicating a new era of consumption characterized by youthfulness, scenario-based marketing, and high efficacy [1][2][5] Group 1: Industry Drivers - The health supplement channel is transitioning from offline to online, significantly stimulating consumer demand, with online sales expected to rise from 27.3% in 2019 to 43.9% by 2024 [20][21] - Health awareness among consumers has been heightened due to experiences with COVID-19 and an aging population, leading to increased demand for health supplements [28][29] - The supply side is diversifying, with a wider variety of health supplement categories and consumption scenarios attracting younger consumers [33][34] Group 2: Market Segmentation - Dietary supplements remain the dominant segment, accounting for 55.98% of the market, while the market concentration is low, with a CR5 of 27.6% [7][48] - The traditional tonic market is under pressure due to the "Qianjian incident," leading to stagnation, while the sports nutrition market is the fastest-growing segment with a CAGR of 8.64% from 2010 to 2024 [41][54] - The children's health consumption market is also growing, with a CAGR of 8.37% from 2010 to 2024, despite short-term fluctuations [41][42] Group 3: Investment Recommendations - Future growth opportunities are expected in segments closely related to young consumers, such as sports nutrition, children's health, anti-aging, and workplace recovery [6][40] - Companies with strong R&D, branding, and channel capabilities in these high-growth areas are recommended for investment [6][40]