Group 1 - The article highlights the rise of "Guochao" (national trend) experiences that activate consumer demand by integrating culture into daily life, enhancing quality of life [1] - The concept of "true demand" is emphasized, suggesting that products should evolve to meet diverse consumer needs, as seen in the evolution of mobile phones and bathing products [3][5] - Young consumers are increasingly focused on health, with 50% of respondents in a survey stating that "health is fundamental to skincare," and 60% emphasizing the importance of inner health for outer beauty [5][6] Group 2 - The article discusses the growing trend of "minimalist skincare" among young consumers, who seek practical solutions for skin issues like dullness and dryness [5] - Emotional health is also a priority for young people, with 45.3% willing to invest time and money into it, linking it to the benefits of bathing [6] - Vatti, a leading brand in high-end kitchen appliances, is targeting the "unexplored area" of combining bathing with skincare through technological innovation [6][10] Group 3 - The launch of Vatti's "Meiji Bath" gas water heater marks a new phase in the development of high-end gas water heaters, with significant improvements in skin hydration and appearance reported after 28 days of use [8][10] - The technology behind the "Meiji Bath" includes "High Permeability Skin Technology" and a "Healthy Bath Water System," which ensure deep cleaning and hydration for the skin [10][12] - Vatti's approach aligns with the cultural significance of bathing in China, aiming to meet consumer demands for both water quality and skincare benefits, thus achieving market recognition [12]
洗澡遇上国潮有多“美”?华帝硬核打造“以水养肤”新场景