7.6%的“伪王座”：透视金添动漫的IP搬运工困局

Core Insights - The article highlights the transformation of snacks from mere consumables to carriers of emotions, creativity, and social functions, with Guangdong Jintian Animation Co., Ltd. (Jintian Animation) emerging as a leader in this trend [1] Company Overview - Jintian Animation is a pioneer and leader in China's IP fun food industry, focusing on providing enjoyable and healthy IP fun food products [2] - The company operates five production bases nationwide and holds 26 authorized IPs with over 600 active SKUs across five product categories: candies, biscuits, puffed snacks, chocolates, and seaweed snacks [2][3] - By 2024, Jintian Animation is projected to be the largest IP fun food company in China by revenue, with a market share of 7.6% [2][7] Financial Performance - Revenue has grown from 596 million RMB in 2022 to 877 million RMB in 2024, reflecting a strong compound annual growth rate [3] - Gross profit increased from 159 million RMB to 296 million RMB, with gross margin rising from 26.6% to 33.7% during the same period [3] - Net profit surged from 36.7 million RMB to 130.1 million RMB, indicating significant profitability growth [3] Dependency on Key IPs - The company heavily relies on the "Ultraman" IP, which accounted for over 60% of total revenue from 2022 to 2024, raising concerns about revenue concentration risk [4][5] - Despite the strong performance of "My Little Pony," which has become the second-largest revenue contributor, the overall dependency on a few key IPs remains a critical issue [5][6] Market Position and Challenges - Jintian Animation holds a leading position in a rapidly growing market, with the Chinese IP fun food market expected to grow at a compound annual growth rate of 20.9% from 2025 to 2029 [7][10] - However, the company's 7.6% market share does not provide a solid competitive moat, as the market is still in its early stages and likely to attract more competitors [10] - The company faces fundamental challenges in its business model, including uneven value distribution, reliance on external IPs, and a growth strategy dependent on acquiring more IP licenses rather than enhancing its own brand value [11][12] Future Outlook - The future success of Jintian Animation hinges on its ability to transition from being an "IP-dependent" entity to a "value chain leader," potentially through the development of proprietary IPs and deeper supply chain integration [11][12]