宁夏银川：闽宁协作电商助农创意直播带火农产品

Core Insights - The "Follow the Min-Ning Girl to Pick Fresh Goods" creative live-streaming event successfully connected high-quality agricultural products from Ningxia with the national market, achieving both social and economic benefits [1][4] Group 1: Event Overview - The event was hosted by well-known agricultural influencer @MinNingGirl Benny, focusing on local specialties such as Eight Treasure Tea, goji berries, dairy products, and various food ingredients [3] - The live-stream attracted a peak viewership of over 2,000 people and facilitated online and offline sales exceeding 2 million yuan during the event [3] Group 2: Marketing Strategy - Unlike traditional sales methods, the live-stream included detailed product introductions and showcased the production processes, enhancing consumer understanding of the quality and appeal of Ningxia's agricultural products [3] - The host shared e-commerce sales techniques, providing valuable learning opportunities for local farmers and e-commerce practitioners [3] Group 3: E-commerce Development - The Yinchuan Municipal Bureau of Commerce has been actively promoting e-commerce to assist farmers, enhancing skills through various training programs and nurturing local influencers like @MinNingGirl Benny [3] - A comprehensive rural e-commerce service system has been established, including five county-level service centers and 163 village-level service stations, supporting online sales of agricultural products [3] Group 4: Future Plans - The Yinchuan Municipal Bureau of Commerce plans to continue its "Digital Commerce Promotes Agriculture" initiative, organizing more e-commerce assistance activities and deepening collaborations with e-commerce platforms and enterprises [4]