排队两小时买葫芦挂件，黑神话的门店卖爆了

Core Insights - Game Science has opened its first offline store for the brand "Black Myth BLACKMYTH" in Hangzhou, which began trial operations on September 25, 2023, attracting significant consumer interest and long queues during the National Day holiday [2][3][4]. Group 1: Store Performance - The store experienced overwhelming demand during its opening, with limited edition products selling out within an hour, and sales exceeding expectations in the first two days of trial operations [3][4]. - After the initial surge, customer traffic significantly declined post-holiday, with reports indicating a return to normal operating conditions and no longer experiencing long queues [4][5]. Group 2: Brand Strategy - The establishment of the Black Myth BLACKMYTH brand marks a strategic move for Game Science, aiming to create a lifestyle brand that extends beyond just game-related merchandise [5][6]. - The store is designed to resemble an art gallery, featuring a 1,000 square meter space with a focus on both sales and exhibition, showcasing unique art pieces related to the game [6][8]. Group 3: Product Offering - The product range includes high-quality items such as the "Yasha King cardigan," which utilizes premium materials, and limited edition products that have quickly sold out [8][10]. - The brand has also launched a WeChat mini-program for online sales, offering collectible figurines priced from hundreds to thousands of yuan, with some items on pre-order for future delivery [11]. Group 4: Market Positioning - The store's location in a less trafficked area of Hangzhou has posed challenges for consumer access, contrasting with competitors like Pop Mart, which are situated in high-traffic areas [12][14]. - Despite the initial success, the product variety in the store has been criticized as insufficient, with customers able to view all items in a short time [12][14]. Group 5: Future Plans - Game Science is considering opening additional stores, contingent on evaluating the performance of the first location [17]. - The brand aims to continue expanding its narrative and product offerings, leveraging the popularity of its games to build a comprehensive brand story [14][15].