从月入500万到“只赚6.8个”，“明星平替”进入3.0时代

Core Viewpoint - The rise of "star substitutes" in the online entertainment space reflects a shift in audience engagement, moving from traditional idol worship to a more participatory and satirical interaction with celebrity culture [6][25][29]. Group 1: Overview of "Star Substitutes" - The group "蹦山咔拉咔" has successfully replicated the performance style of the Korean boy band BIGBANG, attracting significant online viewership with nearly 30 million views in the past 30 days [3][6]. - The group consists of five members who engage in live performances and maintain a strong connection with their audience through high-frequency content output [7][9]. - Unlike traditional influencers, these "star substitutes" do not engage in commercial sales, emphasizing a non-monetary approach to their popularity [6][21]. Group 2: Individual Success Stories - "王扁" has gained notoriety for his extreme and often controversial performances, which blend online and offline interactions, leading to a rapid increase in followers and engagement [10][12]. - His approach includes a mix of humor and parody, which resonates with younger audiences seeking to critique traditional idol culture [25][29]. - Despite his popularity, "王扁" faces challenges with account bans and legal threats, highlighting the precarious nature of his content creation [19][21]. Group 3: Evolution of Content Creation - The "star substitute" phenomenon has evolved from simple imitation (1.0) to a more complex interaction involving parody and commercial elements (2.0), and now to a more nuanced approach that emphasizes personal traits and sustainable content creation (3.0) [22][30]. - The current trend indicates a collective push against the commercialization of celebrity culture, with audiences favoring authenticity and relatability over polished performances [25][29]. - The success of these substitutes suggests a potential shift in the entertainment industry, where traditional models may need to adapt to the changing preferences of audiences [30][32].