2026 全球跨境电商交易博览会：开启跨境电商新辉煌

Core Insights - The 2026 Global Cross-Border E-Commerce Trade Expo will be held from July 9 to 11 in Hangzhou, attracting global attention in the cross-border e-commerce sector [2][6] - The theme of the expo is "Selecting Quality Products from the Source, Connecting Cross-Border Talent," addressing the core needs of the industry [6] Industry Trends - The expo emphasizes "Live Streaming, Brand Expansion, and Emerging Markets" as key focuses, highlighting live streaming as a new marketing trend in cross-border e-commerce [6] - Brand expansion is seen as essential for enhancing international competitiveness, with the expo providing opportunities for brand showcasing and promotion [6] - Emerging markets are identified as having significant growth potential, with the expo aimed at supporting businesses in exploring new opportunities [6] Event Features - Hangzhou is positioned as an advantageous location for the expo due to its robust cross-border ecosystem, rich talent resources, and developed live streaming industry [6] - The expo will feature a wide range of exhibits, including home goods, fashion products, personal consumer goods, electronic products, and services related to e-commerce platforms and cross-border ecosystems [7] - The event aims to provide a high-end platform for brand display, trade negotiations, procurement connections, and resource sharing, benefiting exhibitors, professionals, and consumers alike [7]