Village Farms Introduces Industry-First, One-Way Aroma Valve in Cannabis Packaging

Core Insights - Village Farms International, Inc. has launched an innovative one-way aroma valve in its Pure Sunfarms brand packaging, allowing consumers to smell the cannabis flower before purchase, marking a first in Canada [1][2][3] Company Overview - Village Farms is a large-scale, vertically-integrated supplier of plant-based Consumer Packaged Goods, leveraging decades of experience in Controlled Environment Agriculture [5] - The company operates one of the largest cannabis operations globally, with 2.2 million square feet of greenhouse production in Canada, and is recognized as a low-cost producer with high-quality products [6] Product Innovation - The one-way aroma valve is pressure-activated, enabling the release of the flower's scent when squeezed, while preventing air and contaminants from entering the package, enhancing the consumer experience [2][3] - This innovation follows the introduction of window packaging, furthering the mission to make cannabis shopping more accessible and informative [3][4] Market Expansion - Village Farms is targeting international cannabis opportunities, exporting medical cannabis to markets such as Germany, the UK, Israel, Australia, and New Zealand, and expanding its export business [7] - The company plans to enter the US THC market, utilizing its Texas-based greenhouse assets for future growth [8]