Core Insights - The core viewpoint of the article is that Miniso aims to transform from a retail company into a cultural and creative company by acquiring and signing numerous Chinese intellectual properties (IPs) to become a leading global IP operation platform [1] Company Strategy - Miniso's founder and CEO, Ye Guofu, announced the company's new vision to become a global leader in IP operations, moving beyond its traditional retail identity [1] - The company has already signed exclusive agreements with 17 artist IPs and plans to promote cultural creators in China to generate new IPs annually [1] Market Expansion - Miniso intends to leverage its nearly 8,000 global stores to sell these new IPs, which also serves as a form of cultural export [1] - Ye Guofu expressed confidence that Chinese culture and IPs will be on par with those from Japan and the United States in the future [1]
名创优品叶国富：最新的愿景是成为全球领先的IP运营平台型公司