3 6 Ke·2025-10-22 11:28Core Viewpoint - The rising gold prices have led to an increased interest in "gold-plated silver" products as a cost-effective alternative for consumers, despite the associated risks and complaints regarding quality and authenticity [1] Group 1: Market Trends - Since 2025, international gold prices have surged, causing domestic gold jewelry prices to rise correspondingly [1] - "Gold-plated silver" is defined as silver coated with a thin layer of gold, making it visually similar to solid gold jewelry [1] Group 2: Product Details - A specific product example is provided: a horseshoe bracelet weighing approximately 33.07 grams, with 0.96 grams of gold and 32.11 grams of silver, priced at 3,219 yuan [1] Group 3: Consumer Complaints - There have been over 3,000 complaints related to "gold-plated silver" on the Black Cat Complaints platform, focusing on issues such as "lack of gold," "color fading," and "false advertising" [1] - Some consumers have unknowingly purchased "gold-plated silver" as gifts, believing them to be genuine gold products [1] Group 4: Branding Concerns - Instances of misleading branding have been reported, including packaging for "gold-plated silver" items featuring the "Chow Tai Fook" logo, raising concerns about authenticity and consumer deception [1]