京东001号新车拍卖,最高出价超7800万元
2 1 Shi Ji Jing Ji Bao Dao·2025-10-22 12:16

Core Insights - JD.com launched the "National Good Car" auction on October 22, attracting nearly 300,000 viewers and resulting in a final bid exceeding 78 million yuan after over 23,000 bids in 4 hours [1][4]. Group 1: Product Launch and Features - JD.com, in collaboration with GAC Group and CATL, introduced the "National Good Car," focusing on user insights and sales channels without direct manufacturing involvement [3]. - The vehicle is designed to meet over 90% of daily commuting needs, with an estimated price range of 100,000 to 120,000 yuan [4]. - The car features over 70% high-strength steel, a mechanical semi-hidden door handle, and has a curb weight that exceeds similar models by 300 kg, with a wider track and tire width [4]. Group 2: Auction Details - The auction for the special edition of the "National Good Car" started with a minimum bid of 1 yuan, quickly reaching 10,000 yuan within seconds and surpassing 25 million yuan in less than an hour [4]. - Participants were required to pay a 100 yuan deposit, which would be forfeited if they canceled their bids, indicating a playful engagement rather than serious purchasing intent from some bidders [5]. Group 3: Recruitment and Future Plans - JD.com has begun recruiting talent for its automotive supply chain, with some positions offering annual salaries exceeding 1 million yuan [6].