河北三河：非遗“邂逅”商圈 文化盛宴带动消费新热潮

Core Insights - The event "Guarding the Craft of Sanhe: Intangible Cultural Heritage Journey" was held at AEON Mall in Hebei, showcasing traditional cultural experiences through a market format [1] - The event featured 22 types of intangible cultural heritage products, including carved snuff bottles, Jingtailan, and handmade pastries, providing an immersive cultural experience for citizens [1] Group 1 - The market transformed the basement of AEON Mall into an open "intangible cultural heritage market," allowing citizens to appreciate and purchase unique cultural artifacts [1] - Non-heritage inheritors demonstrated the craftsmanship of birdcage making, captivating children and visitors with their skills [2] - A special lottery event called "Intangible Cultural Creative Lottery" was introduced, linking cultural experiences with commercial consumption, enhancing the mall's popularity [4] Group 2 - The event successfully integrated intangible cultural heritage into modern consumer spaces, providing a platform for ancient crafts and enriching the cultural essence of urban commercial entities [4] - Future plans for Sanhe City include deepening the "intangible heritage +" innovation model, aiming to make intangible heritage a new cultural brand and an engine for consumption upgrade [4]