Hyatt(US:H) Zhong Guo Jing Ying Bao·2025-10-22 12:41Core Insights - Hyatt Hotels Corporation and Home Inn Group have signed a strategic franchise agreement to jointly develop the Hyatt Studios brand in China, expanding Hyatt's presence in the mid-to-high-end hotel market [2][4] - The partnership aims to open at least 50 Hyatt Studios hotels across China in the coming years, establishing a robust project pipeline for long-term growth [2][5] Group 1: Brand Development - Hyatt Studios is part of Hyatt's Essentials brand portfolio, focusing on providing a home-like experience for long-term stays, catering to both business and leisure travelers [3] - The brand emphasizes a scalable development model and efficient operational systems to adapt to local market demands, enhancing the Hyatt loyalty program experience [3] Group 2: Strategic Importance - The collaboration is a significant step in Hyatt's strategic layout, aiming to introduce brand value and operational excellence into the rapidly growing segment of long-stay hotels in China [4] - Both companies share a vision for the Chinese hotel market, with previous successful collaborations, such as the UrCove brand, serving as a foundation for this new venture [4][5] Group 3: Market Potential - The introduction of Hyatt Studios is expected to meet the increasing demand for long-stay hotels, particularly appealing to younger travelers seeking localized experiences [4][5] - Hyatt's commitment to expanding its footprint in first- and second-tier cities in China reflects confidence in the long-term potential of the Chinese hotel market [5]