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特步国际(1368.HK):Q3主品牌稳健运营 索康尼增长势头良好
Ge Long Hui·2025-10-22 12:39

Core Viewpoint - In Q3 2025, the main brand Xtep experienced low single-digit revenue growth, with online sales continuing to outpace offline, and children's products growing faster than adult products [1][2][3] - The terminal discount level remained stable at 7-7.5, and the inventory turnover days were around 4-4.5 months, indicating a healthy inventory level [1][2] - The Saucony brand saw over 20% revenue growth, with offline sales maintaining a strong growth momentum of over 30% [1][3] Group 1: Xtep Main Brand Performance - In Q3 2025, Xtep's retail sales showed low single-digit growth, with online sales maintaining double-digit growth while offline sales remained flat [2][3] - The children's segment outperformed the adult segment, with the children's brand upgraded to "Xtep Youth" in August, promoting the concept of "scientific sports equipment for growth" [2] - The company is focusing on upgrading store images, with over 70% of new image stores, and plans to launch 70-100 selected outlet stores in the next two years [2][3] Group 2: Saucony Brand Performance - Saucony's revenue grew over 20% in Q3 2025, with offline sales expected to grow over 30% [1][3] - The company opened multiple high-quality offline stores in key urban areas, adding 16 new stores in Q3, bringing the total to over 170 stores by the end of Q3 [3] - The e-commerce channel is undergoing adjustments, focusing on reducing low-priced and heavily discounted products, with plans to open 30-50 new offline stores in the fourth quarter [3][4] Group 3: Future Outlook - For Q4 2025, Xtep plans to reclaim distribution rights for approximately 400-500 stores by mid-2026, which is expected to impact revenue in the short term but enhance brand influence and operational quality in the long term [4] - Saucony aims to maintain high growth momentum through brand promotion and product expansion, with an expected improvement in profit margins [4] - The company maintains a profit growth guidance of over 10% for 2025, with projected revenues of 143.2 billion, 152.6 billion, and 163.7 billion for 2025-2027, reflecting year-on-year growth of 5.5%, 6.6%, and 7.2% respectively [4]