Quest Nutrition Expands Its Lineup with Protein Donuts

Company Overview - Quest Nutrition has launched its first-ever donuts, the Quest™ Bake Shop Chocolate Frosted Donuts, which contain 14 grams of protein and less than 1 gram of sugar per serving [1][5] - The Simply Good Foods Company, headquartered in Denver, Colorado, is focused on nutritious snacking and aims to lead the healthy lifestyle movement through innovation and investment opportunities in the snacking space [3] Product Details - The Chocolate Frosted Donuts are designed to satisfy cravings while maintaining nutritional goals, featuring a vanilla flavored cake center topped with chocolatey frosting and rainbow sprinkles [5] - The product is available in 4-count and 9-count packs, starting at a price of $10.99 [5] Market Positioning - Stuart Heflin, SVP and General Manager at Quest Nutrition, emphasized that the launch represents a significant milestone as the company expands into new snacking moments, combining flavor and texture with protein-focused nutrition [2][4] - Quest Nutrition aims to revolutionize snacking by offering products that are high in protein, low in sugar, and enjoyable in taste, with a diverse product line that includes bars, snacks, and shakes [4]