Core Viewpoint - The shift from commission to "take rate" reflects the evolving nature of services provided by platforms, indicating a growing complexity and diversity in the services offered, which has led to negative perceptions among operators regarding the fees they pay to platforms [1][9]. Group 1: Role of Intermediaries - Intermediaries, such as real estate agents, play a crucial role in transactions by providing information matching, verifying the authenticity of information, and facilitating the transaction process [2]. - The existence of intermediaries helps reduce transaction costs and improve efficiency, making it reasonable for both parties to pay a fee for these services [2]. Group 2: Changes in the Digital Age - In the digital era, intermediaries have expanded significantly, with platforms becoming essential infrastructure for daily activities, thus transforming low-frequency services into high-frequency services [3]. - The perception of transactions has shifted, with service providers viewing the transaction as a result of their labor, while users attribute the service to the platform, leading to a change in terminology from commission to "take rate" [4]. Group 3: Negative Connotations of "Take Rate" - The term "take rate" carries negative connotations, suggesting exploitation and a lack of transparency, especially when users feel that platforms are too dominant or fees are unclear [6]. - Unlike commissions, which imply a collaborative relationship, "take rate" emphasizes a more unilateral extraction of revenue by the platform, reflecting a shift in the perception of operators from partners to subordinates [6]. Group 4: Complexity of Fees - The fees paid by operators to platforms have become increasingly complex, often bundled with various costs, leading to confusion about what services are being paid for and fostering the impression that platforms are merely extracting revenue [7]. - The term "take rate" has gained traction in regulatory documents, indicating its acceptance in formal discourse [8]. Group 5: Market Dynamics and Future Outlook - Despite the perception of platforms having unilateral power in setting fees, market competition imposes constraints, as high take rates could drive merchants to alternative platforms, impacting the platform's revenue [9]. - The recent slowdown in growth rates in relevant sectors has heightened sensitivity to costs, contributing to the negative perception of take rates [10].
佣金还是抽成，这是一个问题
3 6 Ke·2025-10-22 12:56