小红书公益“创造有意司”落地达祖村：数位创作者打造乡村创新谷

Core Insights - The article discusses the "Create with Purpose" initiative launched by Xiaohongshu in Dazhu Village, Sichuan, focusing on rural community development and sustainable innovation [1][4] Group 1: Community Engagement and Cultural Innovation - Xiaohongshu creators are addressing the challenges faced by Dazhu Village, such as short tourist visits and lack of cultural representation, by creating a co-creation platform that connects people, ideas, and projects [1][4] - The tourism group is developing a navigation system using Naxi language road names to enhance visitor experience and cultural immersion [2][3] - The concept of "Grandmother's House" is transformed into a living museum, emphasizing storytelling and emotional connections through local narratives [2][4] Group 2: Agricultural Transformation and Product Innovation - The agricultural group is innovating by creating products that resonate with younger generations, such as pixel-themed agricultural items and unique packaging that tells the story of local produce [3][4] - The "Silent Grassroots" initiative focuses on promoting local products without traditional sales tactics, emphasizing the depth of consumer engagement rather than broad distribution [3] Group 3: Cultural Heritage and Educational Initiatives - The cultural group is working on contemporary interpretations of traditional symbols, such as designing jewelry inspired by Naxi culture, to bridge the gap between heritage and modernity [4] - Educational efforts include donating sanitary products and conducting interactive classes on puberty, aiming to foster understanding and awareness among local youth [4] Group 4: Sustainable Development and Future Prospects - The "Create with Purpose" initiative represents a new approach to rural revitalization, leveraging platform capabilities to match creators with community needs effectively [4][5] - The ongoing efforts in Dazhu Village are seen as a pathway to sustainable development, linking traditional practices with future opportunities and creating a vibrant rural economy [5]