Core Viewpoint - The article highlights the shift in consumer behavior among young people towards more rational spending, emphasizing "value-for-money" and "practical consumption" trends, which has led Pizza Hut to launch a new menu with affordable pricing starting at 9.9 yuan [1] Group 1: Company Initiatives - Pizza Hut has introduced a new menu that includes pizzas, pasta, and burgers, focusing on product upgrades and tailored meal packages for various consumer scenarios [1] - The new menu offers high cost-performance options for solo diners and group meals, catering to young people's diverse lifestyles [1] Group 2: Marketing and Engagement - Pizza Hut participated in the Beijing Book Fair this autumn, showcasing its creative products, including postcards featuring iconic landmarks and DIY keychains [1] - The company aims to enhance its brand engagement by connecting its food offerings with cultural and historical elements through these creative products [1]
价格低至9.9元 必胜客推出全新菜单
Bei Jing Shang Bao·2025-10-22 13:34