全球超300个品牌集结！第十届陆家嘴国际咖啡文化节开幕

Core Insights - The 10th Lujiazui International Coffee Culture Festival has gathered over 300 brands, celebrating a decade of growth and cultural significance in the coffee industry [2][6] - The festival has evolved into a "coffee United Nations," fostering connections within the coffee supply chain and promoting diverse consumer engagement through innovative cultural integrations [4][8] Industry Growth - Since its inception in 2016, the festival has partnered with over 1,400 domestic and international coffee brands, serving approximately 850,000 participants, with the 1 millionth participant expected at this year's event [6] - The number of participating brands has increased from 24 in the first year to over 300 in the tenth year, reflecting a tenfold growth in brand participation [6] International Participation - The festival features an expanded "International City Tour" section, showcasing 48 brands from 19 countries across four continents, tripling its size from the previous year [6] - Five world coffee champions will present their brands, enhancing the festival's prestige and offering high-quality coffee experiences [6] Cultural Integration - The festival has introduced a "coffee+" model, integrating lifestyle, culinary, and cultural elements, with participation from 58 lifestyle and food brands, 36 cultural brands, and 12 cultural institutions [8] - Collaborations with various cultural events, such as the Shanghai Jazz Festival and the GAF Shanghai Illustration Art Festival, aim to create a multi-sensory experience around coffee [12] Local and Regional Collaboration - The festival promotes regional coffee varieties, allowing participants to experience local cultures through unique coffee offerings from places like Yunnan and Tibet [13] - A new welfare handbook has been introduced, providing benefits across various commercial and cultural landmarks in the Lujiazui area, enhancing the overall consumer experience [13] Industry Development - The Lujiazui Coffee Culture Industry Center serves as a platform for brand incubation and industry empowerment, showcasing innovative products and fostering collaboration between Yunnan and Shanghai [14] - The festival has successfully launched international brands in China, with notable participation from Australian brand Stitch Coffee, which has opened its first store in China following its debut at the festival [15]