比心，击掌，耐克CEO贺雁峰来清华干什么了？

Core Insights - Nike's President and CEO, Elliott Hill, emphasizes engagement with young consumers during his visit to Tsinghua University, highlighting the importance of connecting with the next generation for brand competition [1] - Nike's running business has shown significant growth, achieving approximately 20% growth globally and high single-digit growth in the Chinese market, marking it as a key highlight in the recent financial report [1] - The Chinese sports footwear and apparel market is projected to reach 896.3 billion yuan by 2030, driven by the rise of outdoor sports and the popularity of marathons, indicating a growing market opportunity [1] Company Strategy - Nike aims to strengthen its brand presence among young consumers by actively participating in cultural and emotional engagement strategies [1] - The company recognizes the intense competition in the Chinese market, necessitating innovative approaches to attract and retain young consumers [1] Market Trends - The sports footwear and apparel market in China is experiencing rapid growth due to changing consumer preferences and increased participation in sports activities [1] - The competitive landscape is becoming more fierce, with brands needing to adapt quickly to shifting consumer trends to capture market share [1]