GM is bringing Google Gemini-powered AI assistant to cars in 2026
GMGM(US:GM) TechCrunch·2025-10-22 15:00

Core Insights - General Motors (GM) will introduce a conversational AI assistant powered by Google Gemini in its vehicles starting next year [1] - The rollout of Google Gemini is part of several technology-focused announcements made at GM's Forward event, with other features not expected until 2028 [2] - GM's integration of Gemini aligns with industry trends, as other automakers like Stellantis, Mercedes, and Tesla are also adopting generative AI assistants [3] Technology Integration - GM vehicles already feature "Google built-in," allowing access to Google Assistant and other applications through the infotainment system [4] - The new AI assistant aims to facilitate more natural conversations and assist with tasks such as drafting messages and planning routes with additional stops [5] - GM's long-term goal includes developing a custom-built AI that connects to vehicle systems via OnStar, enhancing the in-car experience [6] User Experience and Control - The assistant will provide maintenance alerts, route suggestions, and explanations of car features, while also allowing users to control the information it can access [9] - GM emphasizes user control over data access, especially in light of recent controversies regarding the sale of customer driving and geolocation data [10]