GM to introduce eyes-off, hands-off driving system in 2028
GMGM(US:GM) TechCrunch·2025-10-22 15:00

Core Insights - General Motors (GM) plans to launch an automated driving system in 2028, starting with the Cadillac Escalade IQ, allowing drivers to keep their eyes off the road and hands off the wheel [1] - The new system builds on GM's existing Super Cruise technology, which has been available since 2017 and is currently used in 23 vehicle models across approximately 600,000 miles of highway [2][3] Development and Technology - The upcoming eyes-off, hands-off system will utilize lidar, radar, and cameras for perception and will initially operate on highways [3] - GM has integrated the expertise of engineers from its now-closed autonomous vehicle subsidiary, Cruise, to enhance the capabilities of the new system [4] - The technology stack from Cruise, which includes AI models trained on five million driverless miles, is being incorporated into GM's next-generation driver assistance and autonomy programs [5] Market Position and Competition - GM's eyes-off product is expected to be rolled out faster than the Super Cruise system [3] - Currently, Mercedes is the only automaker in the U.S. with a commercially available hands-off, eyes-off system, while GM's system will function on un-mapped highways and handle emergencies autonomously [10] - The introduction of GM's system could position the company ahead of competitors, as Stellantis has paused its Level 3 system launch and Tesla's systems still require driver attention [12]