老地标新生 泰国“莲花”系再“闯”通州商业

Core Insights - The transformation of Tongzhou Lianhua Hui from a traditional supermarket to a community commercial complex is underway, aiming to meet local consumer demands and inject new vitality into the Tongzhou business district [1][2] Group 1: Project Overview - The Lianhua Hui project has completed exterior updates and has a merchant signing rate of approximately 90%, featuring various business types such as fast food, children's entertainment, and cinemas [2] - The project covers an area of about 18,300 square meters and aims to create a modern commercial complex that aligns with community needs through spatial restructuring and business reorganization [2][3] Group 2: Market Context - The renovation of Lianhua Hui reflects the broader evolution of commercial development in Tongzhou, which has seen over 3,000 enterprises relocate to the area, enhancing diverse consumer demands [3] - The commercial landscape in Tongzhou is shifting from traditional supermarkets and hypermarkets to shopping centers, community malls, and themed streets, indicating a transition from single-function to multi-functional commercial spaces [3] Group 3: Industry Trends - The shift from traditional supermarkets to community malls is driven by consumer demand for richer shopping experiences and better service quality, making community commercial complexes more appealing [4][5] - The "supermarket+" community complex model is gaining traction as it offers a one-stop lifestyle experience, allowing for quick adjustments to consumer needs and fostering local brand influence [5]