电影化身“消费媒介”，跨界融合催生出千亿级衍生消费市场

Core Insights - The Chinese film market has seen a continuous increase in box office revenue since the beginning of 2025, with a particularly strong performance during the recent National Day and Mid-Autumn Festival holidays [1] - The film industry is transitioning towards a diversified consumption ecosystem, with the "Film+" trend gaining momentum [3] Group 1: Box Office and Consumer Engagement - The total box office revenue has been climbing steadily, indicating a robust recovery and growth in the film sector [1] - During the National Day and Mid-Autumn holidays, movie tickets have become a connector for various consumer experiences, enhancing the value chain of the film industry [1] Group 2: Regional Initiatives and Promotions - In Huzhou, Zhejiang, movie ticket stubs provide discounts on scenic area tickets, dining, and shopping, covering 91 business districts and 7 cinemas [4] - The Qingdao Oriental Movie Metropolis has transformed into a popular destination, with the film "Operation Dragon" attracting visitors to its realistic film set [6] Group 3: Tourism and Local Economy - The integration of film with local attractions, such as the "Film Beer Street" in Qingdao, has redefined the travel experience for tourists [8] - The increase in visitors has led to enhancements in local infrastructure, with the Taiping Mountain Scenic Cableway reporting a daily visitor count of around 10,000 during the holiday [10] Group 4: Government Initiatives and Market Growth - The year 2025 has been designated as "China's Film Consumption Year," with initiatives to promote tourism linked to film locations [12] - The cross-industry integration of film with toys, games, and exhibitions has created a derivative consumption market worth hundreds of billions, with projections indicating the animation derivative market could reach 652.1 billion yuan this year [14]