Core Insights - The "Double 11" shopping festival saw significant sales growth in the travel sector, with major brands like Marriott International and Shanghai Disneyland achieving transaction volumes exceeding 100 million yuan within 24 hours [1] - Emerging travel destinations gained popularity, with domestic locations like Xinjiang and Guizhou recording over 500% growth in sales compared to last year, while international destinations like Denmark and Finland saw over 1000% increase [3] - New travel products debuted during the festival, with strong sales performance from first-time participants like LEGO Resort and Disney Cruise, indicating a trend towards unique travel experiences [3][4] Group 1 - Major brands such as Marriott International and Shanghai Disneyland achieved transaction volumes exceeding 100 million yuan within the first 24 hours of "Double 11" [1] - Nearly 300 merchants saw their sales double compared to last year, with outbound travel destinations like Singapore and Italy performing particularly well [1] - Family-friendly travel services remained popular, with products like "Kaitian 999" and "Marriott Group 370+" achieving sales of over 100,000 and 60,000 units respectively [1] Group 2 - Emerging destinations in China, such as southern Xinjiang and Guizhou, recorded over 500% growth in sales, while international destinations like Norway and Iceland saw over 1000% increase [3] - New travel products, including Japan multi-city charter services, achieved sales of over 40,000 units, showcasing the demand for unique travel experiences [3][4] - New merchants like 趣欧旅游 and BUER旅游 reported strong sales, with their products achieving over 10 million yuan in sales on the first day of "Double 11" [4]