央媒团溯源叙府酒业，解锁45载“靠谱”传承

Core Viewpoint - The article highlights the journey of Xufu Liquor Industry over 46 years, emphasizing its commitment to quality and innovation in the Chinese liquor industry, showcasing its resilience and adaptability in a changing market [1][3][5]. Company Development - Xufu Liquor Industry was established in 1979, rooted in the ancient brewing techniques of the Yibin Cuiping Mountain [1]. - The company launched its first product, the Xufu Daqu (Blue Label), in 1981, which won the National Quality Silver Award at the Fourth National Wine Evaluation two years later, establishing its reputation in the industry [3]. - Xufu has maintained a rigorous quality standard since its inception, focusing on traditional craftsmanship while implementing full-chain control over the brewing process [3][5]. Strategic Initiatives - After being acquired by Sichuan Liquor Group in 2018, Xufu strengthened its operational philosophy centered on quality, achieving six consecutive years of steady growth during a period of industry adjustment [5]. - The company has upgraded its brand positioning from "Authentic Strong Aroma, Fine Brewed Sichuan Liquor" to optimizing its product system, integrating ancient brewing techniques with modern management practices [5]. - Xufu is guided by the ESG (Environmental, Social, and Governance) principles, aiming for a comprehensive renewal of its operations [5]. Industry Context - The article discusses the opportunities and challenges faced by the traditional brewing industry amid rapid economic development and changing market demands [6]. - Xufu's development philosophy is positioned to adapt to these industry trends, aiming to become a prominent representative of China's world-class liquor industry [6]. Competitive Advantages - The article outlines Xufu's "six core advantages" and "four differentiated values," focusing on its ecological brewing foundation and value co-creation development model [8]. - Xufu's journey reflects the broader transition in the Chinese liquor industry from scale expansion to quality enhancement, serving as a model for high-quality development [8].