出口额增超300%，白酒出海的遵义实践值得研究

Core Insights - The article highlights the rapid growth of Zunyi's liquor exports, particularly in the context of the global expansion of sauce-flavored liquor, showcasing a new model of internationalization driven by government support and local enterprises [2][15]. Export Growth - From January to October this year, Zunyi's liquor exports reached approximately 61 million yuan, marking a year-on-year increase of over 300% [3][4]. - The total liquor export value for last year was over 24 million yuan, indicating a significant acceleration in export activities this year [4]. Emerging Enterprises - Eleven local liquor companies successfully made their first exports through the Zunyi Comprehensive Bonded Zone this year, demonstrating a shift from domestic focus to international markets [3][4]. - Smaller enterprises, previously lacking export experience, are now becoming key players in the export landscape, supported by comprehensive services from the bonded zone [4][6]. Diverse Market Dynamics - The export market is diversifying, with ASEAN, Japan, South Korea, Hong Kong, Macau, North America, and Australia emerging as primary markets, reducing reliance on traditional European markets [6][10]. - The article notes that the U.S. market has several million in export value, while Europe remains relatively underdeveloped in terms of overall exports [6]. Supportive Infrastructure - The establishment of a white liquor export task force in Zunyi aims to provide systematic support for enterprises, including the creation of technical guidelines and trade plans [8][13]. - The "accompanying service" model introduced by the Zunyi Comprehensive Bonded Zone has proven effective in helping local enterprises navigate the complexities of international trade [9][14]. Innovative Product Development - Zunyi liquor is innovating by exporting cocktail base liquor, marking a significant step in integrating Chinese liquor into international cocktail culture [10]. - The development of low-alcohol, small-packaged, fruit, and medicinal liquors is also underway to cater to diverse consumer preferences in different regions [10]. Challenges in Internationalization - Despite the successes, challenges remain, particularly in finding customers and navigating varying international regulations regarding liquor imports [11][14]. - The article emphasizes the importance of professional services in overcoming technical challenges related to customs, taxation, and labeling [11]. Future Outlook - Zunyi Comprehensive Bonded Zone plans to establish a provincial export base for sauce-flavored liquor, aiming to enhance cultural output and brand internationalization [14][15]. - The focus will be on providing comprehensive support and actively participating in international exhibitions to promote Zunyi liquor on a global scale [14][15].