CBEST(SH:600729) Zheng Quan Shi Bao Wang·2025-10-22 18:31Core Insights - The sixth "Centennial Chongbai Shopping Festival" was launched on October 22, celebrating Chongqing Department Store's 105th anniversary and New Century's 30th anniversary [1] Group 1: Event Overview - The event was attended by leaders from the Chongqing Municipal Commerce Commission and the Yuzhong District government, along with various stakeholders including brand suppliers and consumers [1] - The shopping festival aims to address challenges posed by the extended "Double Eleven" shopping period and diversified consumer demands through a strategy of "omni-channel linkage + regional特色活动" [2] Group 2: Marketing Strategies - Chongqing Department Store is implementing a dual-driven approach of "online flash sales + offline experiences" by leveraging its own platforms such as Multi-Point APP and Chongbai Cloud Purchase [2] - The festival includes initiatives like distributing consumption vouchers worth millions, launching co-branded commemorative products, and offering "0 yuan purchase" promotions [2] - The company is enhancing customer engagement through interactive experiences like the "Happiness Blind Box" pop-up exhibition and optimizing supply chain efficiency via a digital inventory system [2] Group 3: Company Vision and Leadership - The Chairman of Chongqing Department Store, Zhang Wenzhong, emphasized the company's commitment to market reform and innovation, aiming to strengthen its competitive edge in the retail sector [3] - The company is focused on adapting to market changes and consumer trends while maintaining a customer-centric approach and enhancing product offerings and services [3]