Core Insights - General Motors (GM) has introduced a partially autonomous "eyes-off" driving system, set to debut with the Cadillac Escalade IQ EV in 2028, alongside a Google AI feature for conversational assistance in vehicles by 2026 [1][2]. Group 1: Product Features - The "eyes-off" driving system will enhance GM's existing Super Cruise hands-free software, which currently requires driver attention but offers adaptive cruise control and lane centering [1]. - The new system will initially be limited to highway driving, covering 600,000 miles of roads in North America, with human intervention needed primarily for off-ramps [4]. - This feature is classified as Level 3 autonomous driving, which operates under specific conditions, while fully autonomous driving is categorized as Level 5 [4]. Group 2: Market Position and Competition - GM aims to roll out the "eyes-off" feature faster than the original Super Cruise, indicating a strategic push in the autonomous driving market [2]. - GM is competing with other automakers like Tesla and Mercedes, with the latter being the only manufacturer currently offering Level 3 automated driving through its Drive Pilot system [7]. Group 3: Financial Aspects - The cost structure for the "eyes-off" driving feature remains unclear, but it may follow a subscription model similar to Super Cruise, which costs $25 per month or $250 annually [5]. - The Cadillac Escalade IQ EV, which will feature the new system, starts at $127,700 for the 2025 model [5]. Group 4: Company Performance - Following the announcements, GM shares experienced minimal movement, trading down slightly, but had seen a significant increase of over 15% in the preceding week [6].
GM Unveils ‘Eyes-Off' AI System: What To Know About The Self-Driving Feature