Sou Hu Cai Jing·2025-10-22 20:04Core Insights - Baidu's ACG Vice President Xie Guangjun has taken over the business efficiency department, which is part of the company's internal management adjustments [3] - Xie Guangjun has been with Baidu for many years and was promoted to Vice President in 2021, playing a key role in the development of Baidu's intelligent cloud business [3] - The intelligent cloud business is a major driver of Baidu's non-online marketing revenue growth, with a year-on-year increase of 12%, and AI-related revenue growing nearly threefold [3] Group 1 - The recent personnel change is viewed as part of Baidu's strategy to optimize operational efficiency within its intelligent cloud business [3] - Xie Guangjun's responsibilities may include enhancing operational efficiency and cost reduction for the intelligent cloud business [3] - The controversy surrounding Xie Guangjun's daughter, related to the "opening box incident," has led to speculation about his potential resignation, although he has now taken on new responsibilities [4][5] Group 2 - Baidu has not yet disclosed specific goals or directions for Xie Guangjun's new role in the business efficiency department [5]