《中国研学旅游报告》发布

Core Insights - The report highlights the evolution of study tours in China from a simple combination of tourism and education to a multifaceted cultural and educational experience [1] - It emphasizes the steady growth of study bases, which are developing differentiated paths based on local resources [1] - Digital technology is identified as a key driver for enhancing study experiences and operational efficiency, with the adoption of digital management platforms facilitating customized courses and safety monitoring [1] Industry Trends - The study tour market is transitioning towards a model that integrates cultural dissemination, practical education, and digital experiences [1] - There is a recommendation to enhance local study brands to achieve differentiated competition by exploring the educational value of regional resources [1] - The report suggests creating a "study + consumption" closed loop by integrating study tours with local dining, accommodation, and cultural industries, which can boost regional economic development [1] Recommendations - The report advises on the importance of leveraging digital technology to create immersive study scenarios, enabling personalized course recommendations and intelligent analysis of study outcomes [1] - It calls for a shift from traditional experiences to "smart services" in the study tour sector [1]