“谷子”穰穰酝佳酿（评论员观察）

Core Insights - The rise of "Guzi" culture, characterized by bags adorned with badges and creative merchandise, reflects a growing trend in cultural IP derivatives, contributing to the expansion of the "Guzi economy" [1][2] - The market size of China's "Guzi economy" is projected to reach 168.9 billion yuan in 2024, representing a 40.63% increase from 2023, with expectations to exceed 300 billion yuan by 2029 [1] - The "Guzi economy" thrives on high-quality cultural products that meet consumer demands, with companies focusing on quality and creativity to enhance consumer satisfaction [1][2] Group 1 - The "Guzi economy" is a manifestation of the vibrant human economy, driven by cultural creation and economic activities [1] - Consumers are increasingly demanding higher quality and creativity in cultural products, prompting companies to innovate and improve their offerings [1] - The integration of 3D printing technology has improved production efficiency, allowing for mass production of creative merchandise [1] Group 2 - The "Guzi" phenomenon encourages repeated consumer engagement, enhancing the resilience of the market and expanding the cultural creative industry [2] - Diverse business models within the "Guzi economy" are broadening revenue channels and addressing fluctuations in consumer traffic [2] - The cultural creative industry is extending its value chain into tourism and sports, creating new business opportunities and vitality [2] Group 3 - A shopping mall in Beijing successfully increased foot traffic and sales by shifting its focus to cultural and experiential consumption, highlighting the importance of cultural trends in retail [3] - The exploration of cultural IP value is expected to yield more high-quality cultural products that resonate with younger consumers, driving economic growth [3]