Core Insights - Chaoyang District is positioned as a major economic and consumption hub in Beijing, aiming to lead consumption upgrades and support the capital's development through the implementation of a three-year action plan for enhancing its status as an international consumption center from 2025 to 2027 [1][2] Group 1: Night Economy Development - From 2023 to 2025, Chaoyang District will launch diverse light and shadow scenes and cultural, commercial, and tourism activities to create a new night consumption landscape, enhancing public satisfaction and happiness [2][3] - The 2025 Beijing Chaoyang International Light Consumption Season will feature 53 light scenes and will focus on the theme "Together! We Shine!" to create a vibrant night tourism experience [2][3] - The district aims to establish itself as a national-level nighttime cultural and tourism consumption gathering area, showcasing unique charm and boosting consumption through innovative experiences [3] Group 2: Spatial Layout and Infrastructure - Chaoyang District is developing a world-class consumption landmark with a strategic layout that includes a commercial belt along Metro Line 14 and the Liangma River cultural economic belt [4] - Over 31 new commercial projects have been launched, adding more than 1.8 million square meters of commercial space, contributing to a vibrant consumption landscape [4] - The district plans to enhance its commercial offerings by developing new consumption landmarks and improving existing commercial areas [4] Group 3: Brand and Consumption Trends - Chaoyang District is focusing on trendy consumption sectors such as food, tea, coffee, and fashion, with significant market shares in Michelin and Black Pearl restaurants [5] - The district has introduced approximately 1,900 first stores, leading the city in new consumption brand incubation [5][6] - Efforts are being made to support local brands like Pop Mart in expanding internationally, promoting local cultural exports [6] Group 4: Integration of Culture, Commerce, and Tourism - The district is implementing policies to integrate cultural, commercial, and tourism activities, enhancing the overall consumer experience [7] - Key events like the Beijing Chaoyang International Light Consumption Season and the International Tea Culture Week are designed to attract visitors and boost local consumption [7] - Chaoyang is improving its service environment by enhancing transportation and creating a consumer-friendly atmosphere in key commercial areas [7][8] Group 5: Future Development Plans - Future initiatives include enhancing the capabilities of first stores and flagship centers, promoting cross-border consumption, and leveraging the 240-hour visa-free transit policy [8] - The district aims to create a vibrant 24-hour consumption environment that combines cultural richness with technological innovation [8]
光影为笔 添彩国际消费中心城市图景 北京朝阳 高标准打造消费活力之城
Ren Min Ri Bao·2025-10-22 22:07