CSN(SH:600029) Mei Ri Shang Bao·2025-10-22 22:54Core Insights - The "Double 11" shopping festival this year saw significant sales growth for various travel brands, with many achieving transaction volumes exceeding 100 million yuan within the first 24 hours [1] - Emerging travel destinations gained popularity, with domestic locations like Xinjiang and Guizhou recording over 500% growth in sales compared to last year, while international destinations like Denmark and Finland saw over 1000% growth [2] - New travel products debuted successfully during the festival, with several first-time participants achieving impressive sales figures [3] Group 1: Sales Performance - Major brands such as Marriott International, Chime Long Tourist Resort, and All Nippon Airways reported transaction volumes surpassing 100 million yuan [1] - Nearly 300 merchants saw their sales double compared to last year, indicating a robust market response [1] - Outbound travel products performed exceptionally well, with destinations like Singapore and Italy exceeding last year's total sales figures within the first day [1] Group 2: Consumer Preferences - Family-friendly travel services remained a top choice among consumers, with products like "KAIYuan 999 National 18 Store Exchange" and "Marriott Group 370+ Store 3-Night Exchange" selling over 100,000 and 60,000 units respectively [1] - There is a growing trend towards unique and high-quality travel experiences, as evidenced by the success of niche products like the "Aurora Tour" and "New Zealand Boutique Small Group Tour" [3] Group 3: Market Trends - The festival highlighted a shift towards lesser-known destinations, with regions in China and Southeast Asia experiencing significant sales growth [2] - The introduction of innovative travel products, such as multi-city car rental services in Japan, reflects a trend towards more diverse travel options [2][3] - The confidence among new merchants entering the market indicates a positive outlook for future sales and product offerings [3]