No, Amazon Didn't Pay $20 Million For The Rights To James Bond

Core Insights - Recent reports suggesting Amazon acquired the James Bond franchise for $20 million are inaccurate, as the actual cost is likely much higher [2][5][16] - Amazon's strategy to dominate Hollywood includes significant investments, such as $250 million for The Lord of the Rings TV rights and over $800 million for The Rings of Power [3][4] - The acquisition of MGM for $8.5 billion provided Amazon access to the Bond franchise, but creative control required an additional estimated payment of $1 billion to the franchise's stewards [4][16] Ownership Structure - The ownership of the Bond rights is complex, dating back to 1961 when Eon Productions was established by Albert Broccoli and Harry Saltzman [7][9] - Danjaq has held the James Bond rights since the 1960s, operating under a tax-efficient structure that benefits from lower tax rates in Switzerland [8][11] - The Broccoli family has maintained control over Danjaq and Eon, continuing to manage the franchise until Amazon's recent acquisition [12][14] Financial Implications - Danjaq reportedly earned $109 million from the Bond film Skyfall, highlighting the franchise's profitability and contradicting claims of a $20 million rights sale [15] - Amazon's acquisition strategy indicates that the majority of its payment was likely directed towards Danjaq rather than Eon Productions [18] - Recent trademark filings by a new entity, London Operations, LLC, suggest that Amazon has taken over the rights to the Bond franchise, ensuring creative control [17]