老铺黄金成“性价比之王”？消费者疯抢 专家提醒：小心站岗

Core Viewpoint - Laopu Gold Co., Ltd. announced a price adjustment for its products effective October 26, marking the third price change this year, following adjustments in February and August [2][3]. Price Adjustments - In August, Laopu Gold raised prices for popular items by approximately 1,000 to 3,000 yuan, with increases ranging from 5% to 13% [2]. - The February price increase was between 5% and 12% [2]. - Analysts expect the upcoming price increase to be between 9% and 10% [2]. Consumer Behavior - There has been a surge in consumer demand both online and offline, with long queues observed at physical stores in cities like Beijing [3][5]. - Online sales have also been robust, with products selling out quickly on major e-commerce platforms [6]. - Some consumers perceive buying Laopu Gold products as more cost-effective despite rising gold prices, due to the company's pricing strategy of fixed pricing rather than per gram [5][6]. Market Expansion - Laopu Gold has been expanding its physical presence, adding five new stores and upgrading three existing ones since July 2025 [8]. - As of October 18, 2025, the company operates 46 stores domestically and internationally [8]. Financial Performance - In the first half of the year, Laopu Gold reported revenue of 12.354 billion yuan, a year-on-year increase of 251%, and an adjusted net profit of 2.35 billion yuan, up 291% [8]. - The rising international gold prices, driven by factors such as a weakening dollar and increased central bank purchases, are expected to continue benefiting Laopu Gold [8]. Strategic Insights - Experts suggest that Laopu Gold's pricing strategy reflects a high-end brand positioning rather than merely responding to gold price fluctuations [8][9]. - However, some analysts caution that the company's high valuation may not be sustainable, given rising operational costs and potential consumer demand pressures [9].