张伊娜：上海前三季度消费回暖增强势头及关键指标排名表现并非偶然

Core Insights - Shanghai's consumer market shows signs of recovery and increased vitality, with a 4.3% year-on-year growth in social retail sales in the first three quarters of 2025, ranking first among five international consumption centers despite being slightly below the national average of 4.5% [3][4] Group 1: Policy Impact - The implementation of the "2025 Consumption Expansion Action Plan" has led to increased consumption subsidies, particularly in major consumption areas, generating nearly 110 billion yuan in consumption through "trade-in" policies for appliances, furniture, and automobiles [3] - The "Le Shanghai" consumption vouchers have effectively stimulated consumer enthusiasm across various sectors, including dining, retail, and tourism, while also promoting supply-side innovation to enhance consumption scenarios [3] Group 2: Local Consumption Trends - The stabilization of the stock market, with the Shanghai Composite Index maintaining above 3,800 points, has positively influenced local consumption, supported by a 4.3% increase in per capita disposable income [4] - There is a notable shift in consumer preferences from basic needs to quality demands, with significant year-on-year retail growth in sports and entertainment goods (27.7%), furniture (22.1%), and home appliances (28.2%) [4] Group 3: Tourism and External Consumption - The relaxation of visa policies has led to a 37% year-on-year increase in inbound tourism, significantly boosting related sectors such as culture, tourism, and retail [5] - Events like the "Shanghai Summer" and "Tourism Festival" have further enhanced the synergy between inbound and local consumption, contributing to substantial economic growth [5] Group 4: Growth Dynamics - The low base effect from the previous year, when the consumer market was in recovery, has accentuated the growth trend observed in 2025, characterized by a dual pathway of recovery and structural upgrade in the consumption market [6]