免征,倒计时!济南车市为何流行“买旧不买新”?
Sou Hu Cai Jing·2025-10-23 01:13

Core Insights - The new policy on the exemption of vehicle purchase tax for new energy vehicles (NEVs) has been officially announced, marking 2023 as the last year for full exemption, with a 50% reduction in 2026 and 2027 [1][9] - Consumers are currently favoring older models due to the immediate tax benefits, while new models are experiencing lower demand due to uncertainty regarding pricing and delivery timelines [1][3][4] Group 1: Policy Impact - The new vehicle purchase tax policy is expected to significantly influence consumer behavior, with many opting to purchase older models to take advantage of the full tax exemption [1][2] - Sales strategies have shifted, with dealerships emphasizing the urgency of purchasing before the tax changes take effect, leading to increased foot traffic and sales [2][3] Group 2: Consumer Behavior - Consumers are showing a preference for older models, with some dealerships reporting that they have only display vehicles left for sale [4][6] - Concerns about delivery delays for new models are causing potential buyers to reconsider their options, leading to a trend of purchasing older models instead [4][10] Group 3: Market Dynamics - The competitive landscape is shifting from "incremental competition" to "stock competition," as the market anticipates a significant drop in demand following the policy changes [9][11] - Dealerships are implementing various promotional strategies, including trade-in subsidies and interest-free financing, to boost sales in the current market environment [3][9] Group 4: Future Outlook - Experts predict that the upcoming tax policy changes will lead to a decline in market demand in early 2026, as consumers may have already made purchases in anticipation of the tax benefits [9][11] - Manufacturers are expected to respond to the changing market conditions by enhancing product quality and focusing on technological advancements to maintain competitiveness [11][13]