霜降 徒步登高正当时，户外经济热潮涌

Group 1 - The popularity of hiking is surging among urban residents, with a nearly 100% year-on-year increase in related search volume and over 190% increase in the number of hiking guides on platforms like Meituan and Xiaohongshu [2][5] - During the 2025 National Day holiday, the search volume for "outdoor hiking" on Meituan increased by over 253% compared to the previous year, indicating a strong trend towards outdoor activities [2] - The outdoor hiking trend is not only boosting travel enthusiasm but also benefiting local economies through integrated activities like "hiking + homestays" and "hiking + camping," leading cities to incorporate hiking trails and parks into their tourism planning [5] Group 2 - The outdoor economy is experiencing significant growth, with online consumption in outdoor sports reaching over 300 billion yuan in 2024, and the total scale of the outdoor sports industry expected to exceed 3 trillion yuan by 2025 [6] - Sales of outdoor footwear and apparel surged by 55% during the National Day holiday, reflecting the increasing consumer interest in outdoor gear [6] - The market for outdoor equipment is becoming increasingly competitive, with over 20 international outdoor brands entering the Chinese market in the past three years, alongside the rise of domestic brands [6][7] Group 3 - The hiking boom is creating a demand for smart equipment, with companies like Huawei, Xiaomi, and Apple launching outdoor-focused smartwatches, and Garmin reporting significant revenue growth in its outdoor navigation product line [7] - Despite the growth in hiking popularity, safety concerns are rising, with hiking-related accidents accounting for 73% of outdoor adventure incidents in 2024, highlighting the need for improved safety measures and regulations [9][12] - The rapid commercialization of hiking activities is outpacing the development of safety protocols, necessitating better management of hiking routes and increased awareness of safety among participants [9][12]